Most Restaurant Websites Need Some Work
June 1, 2009
Dennis Lombardi builds restaurants for a living. WD Partners are experts at designing and constructing restaurants to increase their consumer appeal and in-house efficiency. Last week, he wrote a blog post lamenting the current state of industry websites. His perspective is particularly interesting given the obvious analogy between physical and digital “storefronts”.
His point is simple: restaurateurs should be as concerned with the state of their websites as they are with the condition of their actual property. Amen, Mr. Lombardi. The fact is, your site will be the first impression many of your potential diners will experience. If it appears to be amateurish, is difficult to navigate, or doesn’t adequately inform and entice with good, solid copy – it could easily end up being their only impression.
At TwoTables, we can put you in touch with talented graphic and technical website designers who will work with us to increase your website’s effectiveness and usability. It’s important to have an experienced marketer’s input during the design process so you don’t end up with a “pretty” site the Search Engines can’t even recognize.
**Today’s Brilliant Flash of the Obvious: The best website in the world won’t do you much good if no one can find it or if your online reputation warns people away before they even have a chance to get there. As we’ve said many times before (and will no doubt say many times again), it’s very important to integrate all aspects of design and marketing to successfully compete online.