Get Your Restaurant Website Ready for Increase in Online Visitors
August 28, 2009
Recent article citing increase in online restaurant bookings: http://bit.ly/mMJ3W. Yes, I realize the article is about the United Kingdom and the main quote is from the COO of a major online reservation service, but the trend is real and it’s certainly not limited to the UK. Part of the reason Mindi and I settled upon food service as an industry was the incessant bitching we both endured from friends and family about the painfulness of finding restaurant websites and the sorry state of the sites once they got there. Yep, it’s true – for most of you owners and managers, at least – the general population hates your websites. And they hate trying to find your websites. And they want to do more research online, make more reservations online, and make more purchases online. You’re keeping them from doing what they want.
Now is the perfect time to get a redesign that focuses on usability and quality visitor experience, market your site so Internet users can find and enjoy it, and utilize social media and review networks to began establishing rewarding relationships with your diners. You have to accept and acknowledge the fact people are going to want to use the Internet more, not less. Believe me, those who heed the obvious and do the work will be reaping substantial rewards for years to come.
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could not agree more we have a website and online booking as a priority a month before we opened. Customers visited the site regularly and it is updated daily
Well done, Keith! It’s just plain, solid, smart business.
Nice job keeping it updated as well.