Extensive Research
Research can often be too easily dismissed as that mandatory first step before the “real work” begins. At TwoTables, we believe research is the very foundation upon which your entire internet marketing plan will be based. And, therefore, we treat it with appropriate respect.
Research can be described as the stage in which we get to know each other. We are introduced to your website, we familiarize ourselves with your restaurant and cuisine, and we take a good long virtual look at your business’s locality. How, then, can we possibly create a plan customized to your needs if we don’t take the time and effort to take each of these steps very seriously?
After all, we’ll begin shaping your custom internet marketing strategy largely based upon our analysis of the following:
- Baseline Research: Where are you currently in the search engine results? Have you been using tracking software we can view and use as a comparison? How large is your website and what information does it provide?
- Competitor Research: Who are your biggest online competitors? How prolific is their internet presence and where do they rank for relevant keyword terms? How will they affect our internet marketing strategies?
- Keyword Research: What are the most popular terms people are searching for? How many websites are competing for those terms? How many of those keywords terms are you effectively utilizing on your website?
- Directory Research: How many industry and regional directories are you currently listed in? Which directories may bring you more online traffic? SEO benefits? Both?
It’s very important this initial research is performed conscientiously, thoroughly, and with great attention to detail. We don’t skip over steps, speed through important information, or take our research at all lightly. Like any accomplished dish at any fine restaurant, every ingredient of an effective marketing plan is a solid contributor to its overall success.