Pay-per-Click Management
Pay-per-clicks (PPC) have experienced a roller coast ride of a love-hate relationship with both business owners and internet marketers alike. As with many things as complex and involved as PPC’s, much of its negative reputation can be attributed to the frustrations that result from misundertandings and mismanagement.
When you break it down to its most basic principle, PPC’s give you the ability to rank on the first page of Search Engines for a keyword term of your choice for something as simple as a predetermined bid. In the world of Search Engine Marketing, that’s about as simple as a concept gets.
Where it get complicated, and hence mismanaged, is when you begin to factor in questions like “which keywords are worth bidding on?”, “how high should I bid on this particular keyword?”, “what style of ad copy would entice people the most?”, “how should I group my keywords most effectively?”, or ”which page of my website should my advertisement point towards?”
And that’s just a few of many questions. So a simple concept – “pay for placement” – can obviously get very complicated very quickly. Luckily, TwoTables has extensive experience in managing pay-per-click accounts in Google Adwords, Yahoo Search Messenger, and Microsoft AdCenter. We can maximize your return in any or all of these paid advertising platforms. As we often mention throughout our website, our focus is to not only succeed in managing your PPC accounts as individual entities, but to incorporate those strategies into the overall marketing plan for your restaurant’s website.