SEO Copywriting Services
Writing for Internet websites is a singular skill in that the writer must attempt to please two audiences; human visitors and electronic search engines. Therefore effective web content must incorporate both readability and solid optimization techniques.
It’s easy to lean too far to the latter. If you were forced to point out the single most commonly made mistake made by copywriters today, you’d be hard pressed not to identify keyword stuffing as the culprit. And if we, at TwoTables, were forced to summarize our copywriting philosophy in three words they would be these: keep it simple.
Yes, we’re experts in latent symantic indexing, anchor text, and keyword placement - and we utilize these techniques in everything we write. In our experience, however, the most effective copy from both a usability and optimization standpoint is written when the writer’s main intent is to provide the visitor with helpful and accurate information. The main point of good content should be to accurately convey what your particular restaurant is all about. Keep it interesting, keep it relevant, and review and revise as needed to ensure the optimization bases have been covered.
Please request a proposal or call us at 888.822.5836 to learn more about our SEO copywriting services.