Hello from the Windy City!
May 18, 2009
Greetings from the lobby of the Michigan Avenue Marriott in downtown Chicago. Mindi and I are here attending the National Restaurant Association Show.
First impression: it is HUGE! We understood a “national” show wasn’t going to be three booths shoved into a corner, but the McCormick Place truly has the population of a small town for this conference. There is so much good food and so many good people it’s going to be difficult to leave.
Yesterday morning, we attended two educational seminars: (1) “The CEO/COO View of Technology” hosted by Larry Behm (Panda Restaurant Group), Fred LeFranc (Ruby Tuesday), Jack Crawford (Uno Chicago Grill), and Jack Baum (Table Top Media), and (2) “How to Stand Out in a Tough Economy” hosted by Scott Shaw (Fishbowl Marketing). Both discussions were excellent sources of information and well presented. Mindi was able to speak with Scott Shaw for a few minutes after the latter seminar and discuss some pertinent Search Engine Marketing issues within the restaurant industry.
We’re very encouraged by the interest and attention restaurateurs are beginning to give their websites. There is a palpable feeling of excitement about the heretofore underutilized and profitable opportunities available for restaurant sites utilizing effective internet marketing strategies, and after our various conversations yesterday we feel as though we’re offering our expertise at a very opportune time.
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