Restaurant Internet Marketing Blog

Twitter Places Launch Means Better Reach For Restaurants

June 16, 2010

Twitter rolled out Twitter Places, an enhancement to their location-based tweeting service, on Monday. The new feature will allow users to select not only the geographic location of their tweets but also specific sites, such as a local restaurant.

Facebook Apps To Add To Your Restaurant Facebook Page

May 25, 2010

Do you have a Facebook page for your restaurant yet?  If so, you are probably familiar with the standard applications available with all pages, including Events, Photos and Reviews.  The following list aims to introduce you to a few, less obvious applications to consider adding to your page to encourage deeper engagement from your page’s [...]

5 Free Tools to Boost Your Restaurant Online Marketing Plan

May 5, 2010

In honor of Cinco de Mayo, here are five easy, no-cost things you can do today to jump start your restaurant website marketing plan.  Follow these steps, and by Memorial Day you’ll be well on your way to improving your business’ online presence:

Update or Claim Local Listings – Enter your business name and zip code [...]

Yelp & Facebook – What New Partnership Means For Restaurants

April 23, 2010

Love ‘em or hate ‘em, Yelp will become an even bigger part of restaurant marketing now that they have partnered with Facebook. TwoTables breaks out the changes and gives advice to restaurateurs to take maximum advantage of this deal.

Twitter Announces Advertising Platform

April 14, 2010

Twitter announced a long-awaited and much-anticipated advertising model earlier this week.  What does that mean for restaurants?  Well, unless you are Starbucks, not much in this early rollout phase.  Twitter will use brands such as Red Bull, Virgin America and Sony Pictures to test out their Promoted Tweets ad platform.  Here’s the scoop:
Early on, the [...]

Challenging Conventional Wisdom

April 13, 2010

What if we didn’t have to label the events in our life as “good” or “bad”?  Would it change our perception, especially for those events we would normally view as negative?
That’s the premise behind Dr. Srikumar S. Rao’s recently-published article entitled “Why Positive Thinking Is Bad For You.”  Dr. Rao suggests that the mere identification [...]

The Question of How

March 11, 2010

Okay, my next blog post is going to have some useful internet marketing tips for restaurant owners. I promise. This particular post is relevant, albeit perhaps not educational, to small business owners in any industry. It’s a post about a subject we visit often here at TwoTables – philanthropy.
This isn’t a guilt-ridden, you-should-be-doing-more-for-others admonishment. I [...]

Local Newspaper Websites Most Trusted Advertising Source

March 1, 2010

A new Comscore study shows that online newspapers rank highest in trustworthiness of advertising when compared to online portals, local tv station websites and social media. How can restaurants apply this new data in their marketing strategy?

Slow To Change…

February 24, 2010

I don’t know if I’m beating a dead horse (sorry PETA) here or not, but a recent conversation with a friend brought up a phenomenon that has intermittently held my interest through the years since getting into the Internet biz – how slow some folks are to embrace change. Yeah, not a revolutionary thought, but [...]

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