Restaurant Internet Marketing Blog
Getting the Big Picture, TwoTables Style
February 5, 2010
The latest TwoTables blog post defines “big-picture” website marketing and provides actionable advice for restaurateurs to implement effective online promotion tactics.
TwoTables releases Restaurant Search Demand Index Report
January 28, 2010
TwoTables has released the Restaurant Search Demand Index Report, a quarterly analysis of restaurant search activity in the U.S.
Social Media Roundup
December 15, 2009
TwoTables summarizes the latest social media news for restaurant marketers.
Three Simple Steps To Increasing Positive Online Reviews
December 2, 2009
Lisa Barone of Outspoken Media posted a great read today detailing some tips for small businesses to encourage customer reviews. I’m a big fan of Lisa’s; her posts consistently offer up sound online marketing advice with a side of sass and wit. In today’s post, she lists some very good reasons for actively pursuing customer [...]
More Americans Planning Travel – Five Tips To Get Ready
November 18, 2009
A study released this morning by Deloitte reveals that nearly half of American households (45%) are planning an overnight trip that includes a stay in a lodging facility between now and March, 2010. This is good news on several fronts, none the least of which is that this could signal the long-awaited rebound in our [...]
Capitalize on Increased Holiday Search Volume
November 11, 2009
People in the U.S. are beginning to research their Thanksgiving dining options online. Google insights shows that the annual spike in search volume for Thanksgiving restaurants has begun, with the highest search volume occurring in Massachusetts, Maryland, New Jersey and Colorado. The top five thanksgiving-related searches are shown in the table below:
What should a restaurant [...]
Entice Diners with Creative and Fun Events
November 10, 2009
Well, it can’t all be good news. Of course, it can’t all be bad, either. As usual, the latest report from the consumer front contains a bit of both. AlixPartners LLC recently published the results of a study in which 1,000 consumers said they planned on spending an average of $11.49 per meal this year [...]
Study Shows Online Marketing Good For Business
November 9, 2009
“The survey clearly reveals that the use of low-cost Web-based marketing tools is playing a strategic role in helping businesses succeed. Making a few changes to incorporate more online tools into the marketing mix seems to be a key ingredient to small business success.“
The previous quote was in comment to a study entitled “Small Business [...]
Social Media Trends – What’s Ahead in 2010
November 4, 2009
There’s a great post by David Armano over at the Harvard Business School blog that aims to identify six trends that will emerge in social media in 2010. It’s worth a read for anyone who currently manages a social media program or is considering launching one in the near future.
While Armano’s predictions are generalized for [...]
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