A Recipe for Restaurants to Enjoy Online Success
May 5, 2009
The restaurant industry has long been neglected in the world of search engine marketing. Search for regional dining terms in Google and you’ll likely find yourself looking at a list saturated with review sites, general directories, and poorly optimized websites. Matt Creer and Mindi Cabe recently founded TwoTables Internet Marketing to focus specifically on online promotion for individual restaurateurs and restaurant management groups.
“I was very surprised to find so few restaurant websites utilizing effective internet marketing techniques – particularly as they pertain to search engine optimization and local search,” said Creer. “A strong online presence could mean the difference between average profits and a banner year for some of these companies.”
Cabe and Creer are both former managers at Blizzard Internet Marketing, Inc. – a company that specializes in online promotion for the hospitality industry. Cabe held the position of Professional Development Manager and directly supervised the project management team. Creer, the Performance Manager for Blizzard, oversaw the search engine optimization, paid advertising, copywriting, social media, and email marketing teams. They have over 10 years of combined experience in internet marketing.
Creer and Cabe chose restaurants as their focus after recognizing how little restaurateurs are taking advantage of the shift in the way in which consumers use the Internet to find information.
“The Internet has unquestionably become the first place people look to research goods and services,” said Cabe. “How valuable would it be for a restaurateur if their site consistently ranks in the top 5 for a search term like ‘San Francisco Italian restaurant’ or ‘Atlanta bistro’? We have the expertise, the commitment, and the passion to help them reach that goal.”
TwoTables Internet Marketing is built upon the philosophy that focusing upon a specific industry gives internet marketers a distinct edge over promotion companies who utilize a more “cookie cutter” approach. TwoTables is a member of the National Restaurant Association and both Creer and Cabe will be attending their annual show May 16 – 19 in Chicago.
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