TwoTables releases Restaurant Search Demand Index Report

January 28, 2010

Back in October, we posted a summary of the top restaurant markets, which was the outcome of analyzing queries performed in search engines.  Since then, we’ve tweaked our methodology a bit, crunched the most recent numbers, given it a proper moniker and today have released the Restaurant Search Demand Index Report.  We will be updating it on a quarterly basis right here in the TwoTables blog.

Here’s the scoop:   we have compiled specific keyword data utilizing multiple keyword research tools that include the most popular subscription-based and free public utilities available to search engine marketers.  Once the data from each source is compiled, we rank the demand according to the highest search volume.  We then cross-tabulate the rankings from each source, resulting in an overall demand ranking for each DMA. We believe this index to be the most insightful measurement of overall search demand by market because it eliminates most of the variants involved when comparing keyword research applications.

The following lists depicts the top metro areas in the U.S. that have logged the most restaurant searches in the top search engines over the past 12 months.  The far left column shows the overall ranking for the search phrase while the far right column indicates the average ranking across the various keyword research tools.

It’s interesting to compare these results to those obtained last fall.  Here’s are some distinctions that standout to me:

• Atlanta and Denver were the biggest movers on the list; Denver broke into the top 10 (up to #7 from #11) and Atlanta moved from #10 to #4.
• the phrase “nyc restaurants” garnered a #5 ranking, the first time the query has appeared on this list
• New Orleans and Washington DC, tied for #14, moved into the top 25
• Minneapolis dropped out of the top 20, moving from #8 to #22

What do you glean from these results?  Will these insights affect your overall internet marketing strategy?  Let us know!

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