Social Media Roundup
December 15, 2009
Lately there has been a plethora of articles and posts published that focus upon trends and predictions in social media marketing. We’ve rounded up some of the most interesting in terms of restaurant marketing here:
- The folks at Twitter are beta testing new features specifically for business use of its platform. Stay tuned; TwoTables will report the best uses of these rollouts as they happen.
- Marketing Profs has conducted in-depth research for their latest report “The State of Social Media Marketing.” They report, among many other stats, that just over one third of food and beverage companies participate in online communities.
- If you are among the two-thirds of those food-industry companies that haven’t yet tested the social networking waters, Heidi Cohen posted nine questions to ask yourself as you are preparing your social media strategy for 2010. These are some great points to consider if you’ve been overwhelmed at the thought of adding social media marketing to your mix.
- Li Evans gives some examples showing how implementing a social media strategy will help in local search platforms in the months ahead.
- Privacy has been the hot topic in social media for a while, but it hit a frenzy when Google announced that it will begin integrating information from Twitter, Facebook and other social networks in its search results. Erik Qualman offers some interesting thoughts on how social networks are requiring us to be more transparent and play to our strengths, both as individuals and as companies.
That’s it for today. Here’s wishing you and yours a safe and happy holiday season!
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