Study Shows Online Marketing Good For Business
November 9, 2009
“The survey clearly reveals that the use of low-cost Web-based marketing tools is playing a strategic role in helping businesses succeed. Making a few changes to incorporate more online tools into the marketing mix seems to be a key ingredient to small business success.“
The previous quote was in comment to a study entitled “Small Business Marketing Health Check,” the results of which were reported today over at E-Marketer.com. The statement was made by Laurie McCabe, a partner with Hurwitz & Associates, the company that conducted the survey of small business owners.
The study found that 65% of respondents that expected an increase in revenue in 2009 had raised or planned to raise marketing spending this year. The report also notes that these small businesses were shifting marketing initiatives toward more affordable online media and away from traditional channels. The three most-utilized tools were social media, e-mail newsletters and search marketing.
These results appear to support the assertion that the businesses who embrace internet marketing, either in addition to or in substitution of traditional marketing venues, will emerge from the recession stronger, healthier and more profitable than their competition. Check out our recent case study- [Download not found] to see how online marketing can add significantly to your restaurant’s bottom line.
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