Who Needs $40K?
October 19, 2009
I’d wager (I guess there’s still a bit of Vegas lurking in my psyche) there are quite a few people who read the title of this post and are now frantically waving their hands in the air, chanting “me, me, please pick me!!” I’m pretty sure I could find plenty of things to do with an extra $40,000 given the opportunity.
Why $40k? That’s the amount of revenue that we estimate we could generate for a restaurant brand represented at the National Restaurant Association’s Marketing Executives Study Group in Las Vegas last week. Prior to attending MEG, we researched and compiled a mini case study entitled [Download not found] which was part of a packet given to the attendees of the conference just before the panel discussion regarding social media. Below is a snippet of the data outlined in the document:
For each city listed in the subsequent table, we summed the number of queries for the top search phrases utilized for that market in one year. We assumed the conversion rate for a top-10 organic listing at 3.14%, an average per person check of $38.25 and average table of three.
We feel these numbers are truly conservative figures and that in reality, we could probably generate more for this company. Read the full case study and if you’re wondering what kind of revenue your business could realize from search engine marketing, contact us for a free audit of your restaurant’s web presence.
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